simplified, meaningful, beautiful gifting

We’d like to share more about our tagline and what simplified, meaningful + beautiful gifting means to us.

First, simplified gifting.

It’s the online shopping experience, simplified. On par with your trusted friend’s recommendations, we like to think outside the standard gift box and offer a selection of items that are intentional—gifts that will be used and loved.  While we stock our shop with products that have great stories, we work hard to find the balance of having choices, but not too many choices. Our goal is to be a site where you can create a great gift, but not a place for you to restock your tp. 

Our site is organized by collection, by moment + by purpose too. Another way we simplify the process so you can find exactly what you want.

We know gifting at its best is personal and while we don’t know your loved ones like you do, we do know gifts. And, we’ve got a great collection of products + ideas. 


At ETC, we believe meaningful gifting matters. Not only finding something that will be meaningful to those you gift, but also giving gifts that are meaningfully made. 

We source our products from small-, women-, and BIPOC-owned businesses as well as companies that are sustainable, B Corp certified, or 1% for the Planet + People.

What’s a B Corp?

“It’s a designation that a business is meeting high standards of verified social and environmental performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.”


Learn more about B Corp.

What’s 1% for the Planet + People mean?

“1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual memberships and everyday actions. Business members join our network, committing to donate the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental nonprofits.”


Some of our makers also choose to donate 1% of their revenue to charities.

We love that our customers can shop our site knowing that the things they buy are from companies they can feel good about.


The last in our trifecta—beautiful gifting. 

What can be an afterthought for online retailers is a conscience part of our brand. How your gift looks and how it ships matters. In our opinion, it completes the gifting experience. See all the ways we make your gift beautiful.

A sweet baby gift from East Third Collective featuring Musee bath products and Magic Linen towel.
The ETC zhuzh
Crinkle, tissue, kraft wrap, and an ETC sticker… SO much better than just bubble wrap!

 etc handwritten card

The handwritten note
Your gift, your message, handwritten for you.
Directions for customizing your gift from East Third Collective.
The notes
Probably the hardest working section of our checkout. We use your notes to personalize your gift.


etc do not open sticker for outside of the box
The DNO Sticker
Need to send a gift now, but not have it opened until later? Request a DO NOT OPEN sticker at checkout and add your desired open date in the notes. 


Easy to use packaging from East Third Collective.
 Are you giving a gift in person? Search ‘GIFT IN PERSON’ to add our gifting in person bundle to your order. This option includes satin ribbon,  tissue + kraft paper gift bag. Read: no last-minute runs to the store to pack up your awesome gift!