It started on a rainy day in Seattle, watching person after person walk by with an ugly umbrella, a boring umbrella, a broken umbrella, or no umbrella at all. How did the umbrella fall so far that it was barely more stylish and functional than holding a newspaper over your head? So, Certain Standard decided to change that by designing an umbrella that’s stylish and durable. An umbrella that helps you look great and stay dry. An umbrella you’ll actually be happy to carry as long as you like getting compliments. They've since launched a series of other products meant to accessorize your life — pouches, leashes, mugs. And all follow their design approach of creating things that sit at the intersection of style and utility. No compromises. They get there by focusing on the details that matter: premium materials, high-quality craftsmanship, custom color combinations. Things that look great and work great. Fashionable and tough. Sleek and durable. That's the new definition of luxury.